What is Tracardi?

Tracardi is an open-source customer data platform that helps businesses engage their customers and enhance their sales through automated digital experiences.

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How to use Tracardi?

To use Tracardi, you can install the system on your website, as it is open-source and free to use. The platform allows you to collect and analyze customer data from various touchpoints, such as mobile apps, web services, CRMs, e-commerce shops, CSV files, and API integrations. You can then use this data to personalize messaging, automate marketing campaigns, and improve customer engagement and retention rates. Tracardi also provides integrations with external systems, social media platforms, SaaS solutions, and AI technologies to boost sales. You can extend Tracardi without writing any code if you don't have in-house developers. The platform allows you to create a comprehensive customer database, collect data from different channels, and engage customers through micro front-ends and event-based actions.


Tracardi's Core Features

Comprehensive customer database accessible by other systems
Collect data from different channels (mobile, web, IoT, etc.)
Automated personalized messaging and targeted marketing campaigns
Integration with external systems, social media, SaaS, and AI technologies
Event-based system for triggering actions like marketing automation, SMS, or email
No code integration and customization

Tracardi's Use Cases

Enhancing customer journeys with automated responses
Predicting customer behavior
Boosting sales through AI, social media, and SaaS integrations
Integrating Tracardi with legacy web shops
Collecting and analyzing user data before conversion
Orchestrating Tracardi with LLMs and ChatGPT for e-commerce purposes

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