Breadcrumbs is an enterprise-grade lead scoring platform that helps optimize the entire sales funnel, achieving up to a 30% increase in the conversion of Marketing Qualified Leads (MQLs) to Opportunities (Opp). It is designed for both Sales-Assisted and Product-Led Growth (PLG) motions, making it suitable for a wide range of businesses.
How to use Breadcrumbs Copilot?
To use Breadcrumbs, you can start by creating your first lead-scoring model using the help of Breadcrumbs Copilot. This feature analyzes your data and generates a suggested model with just a few clicks. However, you still have full control and can make changes at any point. Breadcrumbs also offers a data-driven approach to automate lead scoring, allowing you to create transparent and customizable models. By integrating Breadcrumbs with your existing tech stack, you can unlock the potential growth in your business and optimize various revenue levers. Additionally, Breadcrumbs provides consolidated business intelligence by consolidating data from different platforms, enabling operators to make data-driven decisions for marketing program optimization and improving funnel efficiency.
